One of the fastest growing beauty brands in the world, 3ina approached us to help them get a better understanding of their shopper, re-position and better articulate the brand proposition in order to maximise appeal and develop an ongoing plan to engage shoppers in-store.
Our insights into the shopper mindset showed that 3INA’s challenge was to communicate that beauty on the inside matters, and that beauty should always be without compromise.
This philosophy for the brand has been articulated through every touchpoint. From brand communications, through to in-store fixtures and communications, advertising and social content. We work with 3ina to ensure that every element of the brand from model selection through to tone of voice has the integrity that hyper connected millennial shoppers demand.