Central to many of the most important moments in our lives, banks are intrinsic to us as people. Yet a small amount of us actually enjoy interacting with them. So how are you able to raise brand perception and engage your customers beyond the purely transactional? That was the exact problem that lead banking icon Barclays to us.
Using customer research and insight into banking consumer behaviour, we discovered an opportunity to bring to life the personalisation and service aspect of banking. By developing the concept of ‘Everybody Counts’ we helped Barclays to share their new brand vision with every customer, colleague and community across their branches.
This concept has been brought to life through global brand style guidelines, global retail guidelines and flagship branch design.